Audience Profile

My target audience is around the age of 16-21. A quite acute age bracket, in which young people begin peek and slow down in the world of partying, boozing and living the good life whilst not needing to worry about the big wide world, getting a job and essentially 'growing up'. The music they're into, fits in the genre of indie rock and garage rock. The anarchistic attitude is shared between the music and the audience who listen to it. Using research from the youth of today, the social groups my target audience would fit into would be a bit of a mix between, the 'indie scenesters' and 'trendies'. Both take similar views, when it comes to fashion, music and life. Trying to preserve a vintage touch to how they dress, and a relaxed but individualistic lifestyle. More often than not passionate about the music they listen to and always looking for the next gig to go to.